How to start a business


Vsevolod Vasev

9/4/20213 min read

Before deciding to start a business, you should think carefully, weigh the pros and cons. Realize the importance of your decision and take responsibility for further steps.

The article consists of questions and answers.

Question 1:

What is a business?

Business is a drive, adrenaline, risk, responsibility for your actions and the actions of your employees, hassle, sleepless nights, failures and victories, disappointments, chronic lack of money, litigation, lack of knowledge in many areas, lack of vacations and weekends, work to deep nights, psychological problems, burnout and depression.

This is just a small list of what awaits you after starting a business.

Question 2:

What do I want to get from my business?

Most people will say that they want to make a lot of money.

But for this you do not need to open your own business, it is enough to go and get a job in order to earn money. With the desire and due perseverance, you can find yourself a high-paying job. And you will have a calm and measured life.

When I started my first business, I thought the same way as most people. I thought that I would open my own business and money flows would rush into my pocket and in an instant, I would become a rich and well-to-do person. Reality quickly put everything in its place and in an instant cleared my head of fantasies.

Question 3:

What problem will my business solve?

Some of the novice businessmen are unlikely to be able to answer this seemingly simple question. Because they didn't think about this question. No, they had the answer to this question in their heads, but they cannot voice it out loud, much less write it. It turned out to be a daunting and daunting task.

I had a clear idea of ​​what I wanted to do. But, like many aspiring businessmen, I did not take into account several important factors. They will be discussed below.

Question 4: Who is my "ideal client"?

The client here means not only an individual but also a legal entity. You yourself come up with the "ideal client". Considering where he lives, what he does in his free time, what he reads, how he thinks, what he wants to get, and so on.

In other words, you put yourself in the shoes of your "ideal client" and start asking yourself questions.

Questions need to be prepared in advance. It is better to summarize all questions and answers in one table. In one column there are questions, in the other your answers.

This way you can find out your "ideal client" in advance. And you will be able to edit your questions and answers. Before you move on to surveys on the Internet or on the street. You'd better train with your acquaintances, friends, relatives. You need a non-stakeholder opinion.

\ I missed this moment. I did not know at all that such a thing exists and that it must be done without fail. \ This was my fault. Since I found my first client only three months after starting a business.

Question 5:

How will I sell?

How you will sell your product or service is of no interest to anyone except you. This is your business, and you decide how best to sell.

The best thing, in my opinion, is to outline an inner circle and start selling your service or product to your closest circle: friends, relatives, acquaintances. At the same time, give them small bonuses. Engage them as your agents who will advertise you for free. Make your social media ads yourself. Even if it is nondescript and not very high quality. But from the feedback from visitors, you will understand what you need to fix and what errors to eliminate. Ordering advertising when you are just starting your business is a thoughtless waste of your money, which you may already have a little. And there is no income yet. You can make a trial batch of business cards, 100 pieces. And distribute them to your acquaintances, friends, and relatives, for distribution among others. This path is slower, but it will justify itself because you don’t spend money that you don’t have or little.

I will consider this issue in more detail in other articles.

In the next article, I will share my thoughts on what mistakes beginner businessmen usually make when starting and registering a business.